The expansion of your business on different location is not the finish line. In fact, you need to work twice as hard to maintain your presence overseas and ensure that the branches are pulling their weight to contribute to the overall performance of your business.
Oftentimes, this can be a challenge, especially if you are not there to personally man the business. But it is not a lost cause at all. Here are some simple marketing tips to promote your offshore company in UAE:
- Research, research, research
The foundation of an excellent marketing strategy is a complete and in-depth research. Without these information, you and your team might be going on the wrong direction to promote the brand and woe the target market.
Since you are doing this for a branch, the content of the research should be detailed and thorough as you are somewhat starting from scratch. Before you start planning, it would be best to get all the information that you need. Get a team of market researchers to do the digging. Be sure to provide them of the list of things you want to know about the particular location and target market.
- Know the competition
Aside from knowing the target market, you also need to size up the competition. Successful marketers always find a way to edge their competitors. If you will be the newbie to join the race, it might be a little difficult for you break the barrier in terms of leading the market. To narrow the gap, you need to know what your competitors are doing. Be sure to include competitor scan in your market research. Get in-depth with their strategies. Most of all, you need to know what are the things they are missing in their campaign. This would give you a clear idea on where you can start and also leverage their shortcomings to your advantage.
- Get some local help
If you are new in the area, you need to be acquainted with the people and the culture. The best way to do this is to get some local guidance. Connecting with someone in the jurisdiction who can give you all the information you need about the location, trends, market, etc. would be a very big help to you. These “guide” will also inform you about the rules and regulations in marketing, should there be any. When you are branching out to a new territory, you need all the help you can get to penetrate the market.
See more tips about offshore marketing here.